50 ways to…(well almost)

I was in elementary school when Paul Simon came out with “50 Ways to Leave Your Lover.” I haven’t counted the number of ways in the song but I don’t think it was 50.

Today, business owners have almost as many ways to tell their story than Paul Simon had to leave his lover (not sure if he left her since they were sleeping on it in the last verse). Let’s just talk about 10.

  1. Your website. This is often the first impression you make on a customer. You can include many story-telling techniques on your site but make sure to include these pages–about, contact, homepage, landing page, etc… and make sure the pages are error free and well written.
  2. Blog. A blog is an easy way to share your uncensored thoughts about your company and industry (hint, you are reading one right now). The blog can help your search engine rankings. If you don’t have one, you can create one right here in WordPress and link it to your website. And if you don’t have a website, you can create one of those right here in WordPress, too.
  3. Press release. Newspapers are not dead and not everything is “fake news.” Your local media is a great partner in telling your story. Some newspapers, like the Kansas City Star, have a separate website for posting press releases. You can also use online distribution sites to reach a wider audience. Some of these do require a fee but some of them are free.
  4. Business announcement. I consider these different from press releases because you are targeting just the business section of a newspaper or magazine. These are sections that are like “Who’s Who in Business.” Do you have a new employee? Have you promoted an employee? Send in an announcement to a magazine or newspaper’s business section. It’s good for employee morale and for public relations.
  5. Case study. How has your company helped one of your customers? Case studies tell the story of how you met a challenge with a winning solution. A case study more than a testimonial–it’s a complete story. Companies post these on their websites and add them to their media kits.
  6. White papers. While case studies focus on a customer/client experience, white papers focus on the benefits of a product for customers. These are longer and are usually just used business to business. White papers require extensive research.
  7. Photographs. You don’t just have to tell your story with words. Instagram, Pinterest and other social media sites allow you to tell your story with pictures and captions.
  8. Videos. Once very expensive to make, prices have decreased for professional videos. If the video is going to be used for a recruitment or sales too, hire someone to produce it.
  9. Infographics. Sites like Canva have made it easy for marketers to produce graphics that are eye-catching. Make sure the infographic tells a story about your business.
  10. Podcasts allow you to listen anywhere–in your car, while working out, etc… If you don’t like your own voice, hire a voice-over professional.

You know you want to tell your story using one or more of these methods but you have no idea where to begin or what may work for you. That’s where I can help. If you have read this far, I will offer a 25 percent discount on my services if you sign before June 15. Click here to set up a free consultation.

Sometimes stories write themselves

This started out as a fun conversation with a client then I posted it on Facebook.

cotton

As you can see one of my friends has the gift for writing humor.

I am not sure if I would have used a funny headline while the search for the man continued. But I certainly would have used the play on words in follow-stories. This stuff just writes itself.

 

 

 

I still believe in local news

While I no longer make my living in local news, I believe in it. My husband and I travel several times a year and everywhere we go, I check out the local media. I usually lug an armful of newspapers and notes about local television and radio stations. Then I spend a few hours relishing in learning about some of the places we were or passed through like Madisonville, Tennessee. I enjoyed reading about their community and seeing the ad for “Sloans.”

madisonville newspaper

When I read about layoffs in the newsroom at Gannett, I am dismayed.  Who is going to tell people about the county commission’s debate on a tax increase? Who is going to run the picture of the winner of the flower show? How will you learn about road and school closings when the weather is bad? Yes, online platforms like Facebook and Twitter are used but who puts out that information? Many times, it’s local journalists.

Anyone can create a website and post anything these days. My husband and I were getting very upset I while watching Law and Order SVU the other night. A person with no journalistic training was running a website accusing a Congressman of sexual misconduct. He didn’t care about the truth nor did he vet his sources. While it did lead to a real crime, the alleged crimes were never proven and this guy showed he didn’t care about the truth. I won’t print a spoiler but things did not end well in that episode.

You can find a lot of websites like that one across the country. Call me old school, but I believe in getting both sides of the story and fact checking. Even some so-called legitimate media organizations have given into just getting the story out there so they can be first without checking the facts and the validity of their sources. The media used to be respected as the watchdog for the little guy and it has become more about getting clicks and being first. And we wonder why people don’t trust the media and are quick to label all of it “fake news.”

This doesn’t mean I ignore local media and work only on social media and other online platforms. I work with clients from all over the world and I love it. But when I start working with a business or organization, I always ask about their local and state media. I compile a list of the names of editors, news directors, and producers. I still send out traditional press releases, book broadcast interviews, and market online using social media and other tools. I make a lot of phone calls pitching my clients to local media sources, too.

About 80 percent of my work is online. But I still believe that the other 20 percent of my time spent working with local publications and broadcasters is just as important. My hope is that in the future, we will begin to see the value of not only telling our story to a worldwide audience but to our neighbors down the street.