I was in elementary school when Paul Simon came out with “50 Ways to Leave Your Lover.” I haven’t counted the number of ways in the song but I don’t think it was 50.
Today, business owners have almost as many ways to tell their story than Paul Simon had to leave his lover (not sure if he left her since they were sleeping on it in the last verse). Let’s just talk about 10.
- Your website. This is often the first impression you make on a customer. You can include many story-telling techniques on your site but make sure to include these pages–about, contact, homepage, landing page, etc… and make sure the pages are error free and well written.
- Blog. A blog is an easy way to share your uncensored thoughts about your company and industry (hint, you are reading one right now). The blog can help your search engine rankings. If you don’t have one, you can create one right here in WordPress and link it to your website. And if you don’t have a website, you can create one of those right here in WordPress, too.
- Press release. Newspapers are not dead and not everything is “fake news.” Your local media is a great partner in telling your story. Some newspapers, like the Kansas City Star, have a separate website for posting press releases. You can also use online distribution sites to reach a wider audience. Some of these do require a fee but some of them are free.
- Business announcement. I consider these different from press releases because you are targeting just the business section of a newspaper or magazine. These are sections that are like “Who’s Who in Business.” Do you have a new employee? Have you promoted an employee? Send in an announcement to a magazine or newspaper’s business section. It’s good for employee morale and for public relations.
- Case study. How has your company helped one of your customers? Case studies tell the story of how you met a challenge with a winning solution. A case study more than a testimonial–it’s a complete story. Companies post these on their websites and add them to their media kits.
- White papers. While case studies focus on a customer/client experience, white papers focus on the benefits of a product for customers. These are longer and are usually just used business to business. White papers require extensive research.
- Photographs. You don’t just have to tell your story with words. Instagram, Pinterest and other social media sites allow you to tell your story with pictures and captions.
- Videos. Once very expensive to make, prices have decreased for professional videos. If the video is going to be used for a recruitment or sales too, hire someone to produce it.
- Infographics. Sites like Canva have made it easy for marketers to produce graphics that are eye-catching. Make sure the infographic tells a story about your business.
- Podcasts allow you to listen anywhere–in your car, while working out, etc… If you don’t like your own voice, hire a voice-over professional.
You know you want to tell your story using one or more of these methods but you have no idea where to begin or what may work for you. That’s where I can help. If you have read this far, I will offer a 25 percent discount on my services if you sign before June 15. Click here to set up a free consultation.